Phiderma: a digital leap to communicate, attract and manage better
We supported Phiderma in the evolution of its digital experience: a website that explains its treatments more clearly, tools to understand how enquiries arrive and a custom CRM to organise the business's day-to-day activity.
Digital strategy · UX/UI · Web development · Analytics · Custom software
Bringing the business's value online
Phiderma already had experience, a clear value proposition and a range of aesthetic medicine treatments. The challenge was to take a digital leap that would help it communicate its services better, make it easier for potential clients to get in touch and support the management of the business.
Before designing any screens, we needed to understand what information people look for when considering a treatment, what questions they may have and what they need to know before requesting a consultation.
Based on that analysis, we organised the project around three goals: communicate better, make it easier to attract clients and simplify operations.
Organising information around client needs
Separate treatments from technologies
We structured the information so people can explore what they want to improve, see the options available and understand the technologies used, without needing prior technical knowledge.
Link content to a clear next step
We built consultation requests and WhatsApp contact into the website journeys, so people can take the next step whenever they are ready.
Make the locations visible
We organised the Madrid and Alicante information so visitors can see where services are offered and how to get in touch.
Measure the interactions that matter
We set up an analytics foundation to see how the website is used and to track interactions such as WhatsApp clicks and form submissions.
Think about operations too
We spotted the opportunity to complement the website with a dedicated tool to centralise client, appointment, treatment and payment information, instead of relying on scattered processes.
A digital experience that evolves with the business
Digital strategy and content
We worked on how to present Phiderma's offer, structure its services and explain treatments that need clear information before someone makes a decision.
Information architecture and UX/UI
We designed an experience that connects treatments, technologies, professional information, locations and contact options in easy-to-follow journeys.
Web design and development
We built a responsive, search-ready website designed to make enquiries and consultation requests easier.
Analytics and measurement
We configured measurement tools to understand browsing behaviour and track relevant actions, laying the groundwork for future optimisation decisions.
Custom CRM
We developed a tool tailored to Phiderma's operations to manage clients, appointments, treatments, packages, payments and activity history.
The CRM is currently in a pilot phase, being tested and improved through real-world use.
From an online presence to its own digital ecosystem
The project includes a live website that brings together Phiderma's treatments, technologies, locations and contact channels.
The website includes measurement tools and a structure ready to keep evolving.
Alongside it, the custom CRM is being validated in a pilot phase as a way to organise the business's day-to-day activity.
Main deliverables
- 01Digital strategy and service narrative
- 02Information architecture
- 03UX/UI design
- 04Responsive website
- 05Treatment and technology pages
- 06Contact and consultation request journeys
- 07SEO groundwork
- 08Analytics and event setup
- 09Custom CRM in a pilot phase
- 10Testing and iterative improvements
A note on results
The project aims to improve communication, make it easier to attract clients and simplify management. We do not present any commercial growth figures attributable to Builda's work.
Visit the website ↗A digital solution doesn't end with a website
Phiderma shows how we approach projects at Builda: we first understand the business's needs, then combine strategy, design and technology to develop solutions that can evolve with it.
Is your business ready for its next digital step?
You don't always need to start from scratch. Sometimes it's about communicating what you already do more clearly, making it easier for clients to reach you or finding a simpler way to work.
Tell us what you'd like to improve and let's explore a solution together.