/ About

I design digital solutions to help your business grow.

I'm Leo Foggia, founder of Builda. For over 15 years I've worked in digital strategy, user experience and technology, helping turn business needs or problems into digital solutions.

I created Builda to bring that experience to businesses that want to improve their digital presence, connect better with their customers and simplify the way they work.

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Summary

Experience: 15+ years
Expertise: Strategy · UX · Digital product
Builda: Founder and director
Base: Madrid, Spain

/ Background

Experience to think, design and build

I've taken part in digital transformation, experience design and product development projects with international teams.

I've worked at organisations such as:

Previous professional background. They are not Builda clients.

/ Principles

How I like to work

Honest from day one

I'll tell you what makes sense, what doesn't and where your resources are best spent.

Clarity and collaboration

We set goals and priorities from day one, with concrete progress and shared decisions.

Your business and your customers first

Everything starts from your business and the people who use it; technology is just a tool.

/ A real project

From understanding a problem to building a solution

With Phiderma, we applied this way of working to support the digital leap of an existing business: improving how it communicates its services, making it easier for potential clients to enquire and developing tools to organise its activity.

The project combines digital strategy, UX/UI, web development, analytics and a custom CRM in a pilot phase.

Explore the Phiderma case →

What would you like to improve in your business?

If you have an idea, a challenge or something that could work better, we can start by understanding it together.

Let's talk about your project →